Research on Model of Mobile User Preference Mining Based on User Context

Abstract:
With the development of mobile Internet, the research of mobile user Preference Mining has become one of the hotspots in the field of mobile Internet. A data mining reference model for mobile Internet user preference analysis is constructed; and in this framework, a method of mobile user preference mining based on user context is proposed, including of the definition of Context, modeling of user profile based on context, and mining users’ preference based on contextual information. Experiment shows that this method is effective, and is of good practicability.