CIBDA 2022
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Build a precision marketing prediction model for Intelligent Recommendation Technology

Conference: CIBDA 2022 - 3rd International Conference on Computer Information and Big Data Applications
03/25/2022 - 03/27/2022 at Wuhan, China

Proceedings: CIBDA 2022

Pages: 3Language: englishTyp: PDF

Authors:
Li, Xiangxiang; Tian, Chuan; Miu, Qichen (Jiangxi Tourism & Commerce Vocational College, Nanchang, Jiangxi, China)

Abstract:
In order to realize accurate marketing for retail points, the application of SPM-CF model and collaborative filter algorithm is very necessary. It can make sales prediction for retail points, and solve the problem of retail data differences between different retail points based on collaborative filtering algorithm. The results of the order data using the test data demonstrate the effectiveness of the SPM-CF model.