Design and application of power customer label application effect evaluation mechanism

Abstract:
Customer tag is a way to know customers. It is a feature identification highly refined and summarized from data, which can support efficient decision-making. With the deepening application of customer labels in various businesses of power companies, how to realize the continuous optimization of inherent customer labels has become a difficulty. Focusing on the main line of power customer label operation evaluation analysis optimization, this paper constructs a single label application effectiveness evaluation system and label scenario application evaluation system, analyzes the existing labels based on the evaluation system, and establishes rule models and exception identification models such as label optimization recommendation, offline reminder, promotion reminder and exception monitoring based on the analysis. Effectively realize the systematization and scientific diagnosis of label application, and promote the comprehensive and efficient development of evaluation and construction.