Airline Member Customer Value Analysis: Data Visualization

Abstract:
In recent years, the vigorous development of the transportation industry has attracted a large number of customers, especially those in the aviation industry. However, for airlines, the pressure of competition has increased year by year; on the other hand, there are also competing relationships among different airlines. Therefore, for airlines, how to retain customers has become the key to the problem. In fact, using the various customer factors provided by the existing churn customer information data set can use the data visualization means of data analysis to analyze the behavior of churn customers. In addition, relevant marketing strategies can be proposed to improve the business level as much as possible.